Omni-Channel Evolution
WatchPilot evolved from a pure e-commerce platform into a seamless omni-channel business, integrating both digital and physical retail experiences.
WatchPilot evolved from a pure e-commerce platform into a seamless omni-channel business, integrating both digital and physical retail experiences.
Flagship Store Project Leadership
I led the Richmond boutique project from Autumn 2021 through to its successful launch in 2022. Managing multiple work streams, including store design, visual merchandising, and brand experience, I partnered with Redd Retail, specialists in retail design and displays. Together, we aimed to create a distinctive and welcoming environment that broke from traditional watch retail norms and fostered a community atmosphere for watch enthusiasts.
I led the Richmond boutique project from Autumn 2021 through to its successful launch in 2022. Managing multiple work streams, including store design, visual merchandising, and brand experience, I partnered with Redd Retail, specialists in retail design and displays. Together, we aimed to create a distinctive and welcoming environment that broke from traditional watch retail norms and fostered a community atmosphere for watch enthusiasts.
Brand Impact
This flagship initiative strengthened WatchPilot’s brand presence and enhanced customer engagement in a highly competitive luxury market.
This flagship initiative strengthened WatchPilot’s brand presence and enhanced customer engagement in a highly competitive luxury market.
Highlights:
• Led multiple work streams across the end-to-end design and launch of flagship boutique
• Partnered with Redd Retail to deliver innovative retail design and displays
• Created a welcoming, community-focused retail environment
• Strengthened brand presence and customer engagement in the luxury watch market
• Led multiple work streams across the end-to-end design and launch of flagship boutique
• Partnered with Redd Retail to deliver innovative retail design and displays
• Created a welcoming, community-focused retail environment
• Strengthened brand presence and customer engagement in the luxury watch market
