Campaign Brief
For the launch of Sekonda’s “Rocks” collection, created in collaboration with Swarovski, I led an omni-channel campaign centered around a striking TV advertisement. The campaign aimed to engage a younger audience ahead of the party season, positioning the collection as a must-have festive accessory.
For the launch of Sekonda’s “Rocks” collection, created in collaboration with Swarovski, I led an omni-channel campaign centered around a striking TV advertisement. The campaign aimed to engage a younger audience ahead of the party season, positioning the collection as a must-have festive accessory.
Creative Direction
Balancing a modern, stylish aesthetic with the unique sparkle of Swarovski Crystals was key. I oversaw every stage of production in close partnership with the production company to ensure the ad authentically connected with our target market.
Balancing a modern, stylish aesthetic with the unique sparkle of Swarovski Crystals was key. I oversaw every stage of production in close partnership with the production company to ensure the ad authentically connected with our target market.
Targeted Impact
The campaign successfully delivered strong brand engagement and visibility, driving interest and sales for the “Rocks” collection during a critical seasonal period.
The campaign successfully delivered strong brand engagement and visibility, driving interest and sales for the “Rocks” collection during a critical seasonal period.
Highlights:
• Led creative direction for an omni-channel launch campaign including TV advertising
• Collaborated closely with marketing and external agencies to target younger consumers
• Maintained brand integrity while showcasing Swarovski’s innovative crystal design
• Delivered a campaign that boosted seasonal engagement and sales
• Led creative direction for an omni-channel launch campaign including TV advertising
• Collaborated closely with marketing and external agencies to target younger consumers
• Maintained brand integrity while showcasing Swarovski’s innovative crystal design
• Delivered a campaign that boosted seasonal engagement and sales
