For the launch of Sekonda’s new “Rocks” collection, developed in collaboration with Swarovski, I led an omni-channel campaign that featured a TV advertisement. Working alongside our marketing team and external agencies, I focused on engaging a younger demographic in time for the party season.
It was essential to maintain a modern aesthetic while effectively showcasing the innovative Swarovski Crystals. I worked closely with the production company, overseeing every stage of the process to ensure the advertisement resonated with our target audience and achieved its intended impact.
