Identifying Opportunity
I managed the email marketing work stream at WatchPilot, identifying it as a key channel to improve conversion rates and drive sales growth.
I managed the email marketing work stream at WatchPilot, identifying it as a key channel to improve conversion rates and drive sales growth.
Audience Segmentation and Personalisation
Having completed Mailchimp Pro Partner training, I applied advanced segmentation techniques to tailor communications, enhancing relevance and engagement with our target audience.
Having completed Mailchimp Pro Partner training, I applied advanced segmentation techniques to tailor communications, enhancing relevance and engagement with our target audience.
Execution and Optimisation
I project-owned the end-to-end campaign deliverables, continuously refining audience segments based on purchase behaviour, engagement levels, and demographics to maximise impact.
I project-owned the end-to-end campaign deliverables, continuously refining audience segments based on purchase behaviour, engagement levels, and demographics to maximise impact.
Commercial Impact and Metrics
This strategic approach delivered nearly £130K in incremental sales during the first year, with open rates regularly exceeding 26% and click-through rates over 2.4%, reflecting strong commercial return and customer engagement.
This strategic approach delivered nearly £130K in incremental sales during the first year, with open rates regularly exceeding 26% and click-through rates over 2.4%, reflecting strong commercial return and customer engagement.
Highlights:
• Managed the email marketing work stream, driving targeted campaign delivery
• Applied Mailchimp Pro Partner skills for advanced audience segmentation
• Project-owned all deliverables and ongoing optimisation efforts
• Generated nearly £125K in additional sales in year one
• Achieved open rates over 26% and CTRs exceeding 2.4%, driving commercial return
• Managed the email marketing work stream, driving targeted campaign delivery
• Applied Mailchimp Pro Partner skills for advanced audience segmentation
• Project-owned all deliverables and ongoing optimisation efforts
• Generated nearly £125K in additional sales in year one
• Achieved open rates over 26% and CTRs exceeding 2.4%, driving commercial return
