Social Media Strategy Leadership
I led the social media strategy at WatchPilot, directing work streams alongside our copywriter and Social Media Specialist to develop engaging, bespoke content.
I led the social media strategy at WatchPilot, directing work streams alongside our copywriter and Social Media Specialist to develop engaging, bespoke content.
Content Creation and Engagement
We created intriguing teasers designed to spark follower curiosity and drive traffic to blog posts, new brands, product launches, competitions, and events at our Richmond boutique.
We created intriguing teasers designed to spark follower curiosity and drive traffic to blog posts, new brands, product launches, competitions, and events at our Richmond boutique.
Community Building and Impact
This approach was central to enhancing user experience and building a vibrant, engaged community around the brand.
This approach was central to enhancing user experience and building a vibrant, engaged community around the brand.
Highlights:
• Led social media work streams to deliver tailored, engaging content
• Developed teaser campaigns that increased follower engagement and website traffic
• Supported product launches, competitions, and boutique events with targeted social content
• Strengthened brand community and enhanced overall user experience
• Led social media work streams to deliver tailored, engaging content
• Developed teaser campaigns that increased follower engagement and website traffic
• Supported product launches, competitions, and boutique events with targeted social content
• Strengthened brand community and enhanced overall user experience
