I led the social media strategy at WatchPilot, working closely with our copywriter and social media specialist to develop engaging, bespoke content. Our approach frequently involved creating intriguing teasers to spark follower curiosity and encourage further exploration, whether through blog posts or by showcasing new brands, products, competitions, or events at our Richmond boutique.
This strategy was a key component of our broader marketing efforts, enhancing user experience and nurturing a vibrant community around our brand.
All the content was created in our in-house studio and we did not reuse any brand supplied imagery.
