Global Campaign Brief
I led a series of travel retail campaigns designed to elevate Sekonda’s global presence, delivering standout brand visibility across more than 100 international airlines, including British Airways, Qantas, and Jet2. These campaigns were key to strengthening awareness in high-value travel environments and expanding Sekonda’s footprint in the international marketplace.
Driving international brand growth
By targeting premium in-flight and travel channels, we reinforced brand recognition at scale and maximised visibility during dwell time. The campaigns delivered measurable business impact, contributing to market share growth and underlining the effectiveness of a focused, insight-led international strategy.
Highlights:
• Led global travel retail campaigns across 100+ airlines, including BA, Qantas, and Jet2
• Increased brand visibility in premium travel environments
• Contributed to international market share growth and brand equity
• Delivered strong ROI through targeted media placements
• Increased brand visibility in premium travel environments
• Contributed to international market share growth and brand equity
• Delivered strong ROI through targeted media placements
