Collaborating closely with the Sekonda marketing team, I led travel retail campaigns that gained extensive visibility across more than a hundred airlines, including prominent carriers like Qantas, British Airways, and Jet2. This strategic initiative played a crucial role in reinforcing Sekonda’s presence in the international marketplace.
By prominently featuring our campaigns in the travel retail sector, we not only enhanced brand recognition but also significantly boosted market share. These efforts had a substantial impact on Sekonda’s business performance, demonstrating the effectiveness of our targeted approach in reaching a global audience and maximising international impact.
