Following the acquisition of the renowned British watch brand Accurist by Time Products, I was assigned to assemble and lead a new team of creative professionals, including graphic designers, photographers, retouchers, and copywriters. Our mission was to modernise the brand identity, and I played a key role in shaping its new direction.
I personally oversaw the creation of a new logo, visual narrative and colour palette. The updated brand identity for Accurist prominently featured a new colour palette, focusing on deep burgundy and luxurious bronze. These colours were meticulously chosen to convey both luxury and sophistication.
The deep, velvety burgundy was selected to evoke a sense of traditional elegance, while the shimmering bronze introduced a touch of modern opulence. This combination created a vibrant contrast designed to resonate with a younger, style-conscious audience.
Through these design choices, I successfully enhanced the brand’s classic appeal, positioning it as both timeless and contemporary.
