Campaign Development and Delivery
I led the development and execution of a targeted six-week out-of-home (OOH) campaign to boost awareness and drive footfall to the WatchPilot boutique in Richmond, West London. Working with JCDecaux and six premium watch brands, we focused on high-traffic locations such as Waterloo station and surrounding areas.
I led the development and execution of a targeted six-week out-of-home (OOH) campaign to boost awareness and drive footfall to the WatchPilot boutique in Richmond, West London. Working with JCDecaux and six premium watch brands, we focused on high-traffic locations such as Waterloo station and surrounding areas.
Performance and Impact
The campaign achieved an impressive 87% local reach, generating 27 million impressions with an average frequency of 32 views per person. An integrated QR code effectively drove online traffic, enhancing the omnichannel customer experience.
The campaign achieved an impressive 87% local reach, generating 27 million impressions with an average frequency of 32 views per person. An integrated QR code effectively drove online traffic, enhancing the omnichannel customer experience.
Business Results
This strategic initiative strengthened brand presence during the critical Q4 gifting season and supported notable sales growth.
This strategic initiative strengthened brand presence during the critical Q4 gifting season and supported notable sales growth.
Highlights:
• Led targeted 6-week OOH campaign in key high-traffic London locations
• Partnered with JCDecaux and six premium watch brands for maximum impact
• Achieved 87% local reach and 27 million impressions with high frequency
• Integrated QR code boosted online engagement and omnichannel experience
• Strengthened brand presence and supported sales growth in Q4
• Led targeted 6-week OOH campaign in key high-traffic London locations
• Partnered with JCDecaux and six premium watch brands for maximum impact
• Achieved 87% local reach and 27 million impressions with high frequency
• Integrated QR code boosted online engagement and omnichannel experience
• Strengthened brand presence and supported sales growth in Q4
