To boost awareness and drive footfall to the WatchPilot boutique in Richmond, West London, I developed a strategic out-of-home campaign (OOH). Following the boutique’s grand opening the previous summer, I aimed to enhance its visibility and attract more customers for the upcoming Q4 gifting season.
In collaboration with JCDecaux and six prestigious watch brands, I led a six-week, location-based advertising campaign targeting the local area and Waterloo station. The campaign achieved an estimated local area reach of 87%, generating 27 million impressions with an average frequency of 32 views per person.
Incorporating a QR code effectively directed digital traffic to our website for those preferring online shopping. The campaign showcased collaborations with notable brands including Garmin, Tissot, Maurice Lacroix, Herbelin, Ball, and Junghans.
Furthermore, I have directed OOH advertising campaigns for other significant national brands and retailers, including Sekonda watches, Accurist watches, and Argos.
