To complement our Out-Of-Home (OOH) Q4 campaign, we developed a comprehensive paid social media campaign designed to engage customers throughout their entire journey, from initial awareness at the top of the funnel to the final stages of conversion and sales. This campaign utilised a mix of lifestyle and product assets, along with inspirational videos that not only featured various brands but also emphasised messages of trust.
I collaborated on the strategic planning of this campaign with the Paid Social Team at Incubeta in London and our in-house content writer, to ensure a cohesive and effective approach across all channels.
