Campaign Overview
I managed the strategic planning and execution of a comprehensive paid social media campaign that complemented our Out-Of-Home (OOH) Q4 initiative. This campaign engaged customers throughout the entire funnel, from initial awareness to conversion, using a blend of lifestyle and product assets alongside inspirational videos highlighting brand trust.
Cross-Functional Leadership
Leading work streams with the Paid Social Team at Incubeta in London and our in-house content writer, I ensured a cohesive, multi-channel approach that maximised campaign effectiveness and reinforced brand messaging.
Highlights:
• Managed full-funnel paid social media campaign supporting OOH Q4 activity
• Delivered engaging lifestyle, product, and inspirational video assets
• Led cross-functional work streams with external and internal teams
• Ensured consistent brand messaging across all paid social channels
• Managed full-funnel paid social media campaign supporting OOH Q4 activity
• Delivered engaging lifestyle, product, and inspirational video assets
• Led cross-functional work streams with external and internal teams
• Ensured consistent brand messaging across all paid social channels
