Collaborating with the wider business, I co-led a 360 campaign for Sekonda’s fourth quarter, culminating in a £1.2 million TV commercial from mid-November to mid-December. This effort, a cornerstone of our strategy, aimed to increase brand visibility and spotlight flagship products during a peak consumer period.
Working with a London based production company, we drew inspiration from Sekonda’s humorous historical ads to create engaging story lines.
We also produced versatile assets for distribution across multiple channels, including social media, enhancing both in-store and online engagement.
The campaign significantly boosted sales for Sekonda and its retail partners, with key products selling out which demonstrated the effectiveness of our integrated marketing and creative strategy.
