Campaign Overview
I led Sekonda’s Q4 360 campaign, overseeing the creative direction of a £1.2 million ATL push that included a national TV advert, outdoor, and digital content. Designed to maximise impact during the peak gifting period, the campaign elevated brand visibility and delivered strong commercial returns across both in-store and online channels.
I led Sekonda’s Q4 360 campaign, overseeing the creative direction of a £1.2 million ATL push that included a national TV advert, outdoor, and digital content. Designed to maximise impact during the peak gifting period, the campaign elevated brand visibility and delivered strong commercial returns across both in-store and online channels.
Creative Strategy
Partnering with a London-based production company, I developed a TV concept that paid homage to Sekonda’s iconic humour-led campaigns — combining nostalgic storytelling with a modern twist. I also led the development of scalable assets for social, e-commerce, and in-store POS, ensuring a cohesive, high-impact presence at every customer touchpoint.
Partnering with a London-based production company, I developed a TV concept that paid homage to Sekonda’s iconic humour-led campaigns — combining nostalgic storytelling with a modern twist. I also led the development of scalable assets for social, e-commerce, and in-store POS, ensuring a cohesive, high-impact presence at every customer touchpoint.
Results
The campaign drove strong sell-through of hero products and supported retail partner success, demonstrating the value of integrated, insight-led creative leadership.
The campaign drove strong sell-through of hero products and supported retail partner success, demonstrating the value of integrated, insight-led creative leadership.
Highlights
• Led creative direction of a £1.2m national campaign across TV, outdoor, and digital
• Developed a fresh TV concept inspired by Sekonda’s classic advertising tone
• Delivered scalable, multi-channel assets to enhance consistency and impact
• Boosted Q4 sales performance and retail partner success through standout creative
• Led creative direction of a £1.2m national campaign across TV, outdoor, and digital
• Developed a fresh TV concept inspired by Sekonda’s classic advertising tone
• Delivered scalable, multi-channel assets to enhance consistency and impact
• Boosted Q4 sales performance and retail partner success through standout creative
