Campaign Brief
To boost brand awareness and drive sales during the crucial Q4 gifting period, I led the creative delivery of a comprehensive 360 campaign for Accurist Watches. The campaign included a TV commercial specifically designed to engage a younger audience, helping to refresh the brand’s appeal.
To boost brand awareness and drive sales during the crucial Q4 gifting period, I led the creative delivery of a comprehensive 360 campaign for Accurist Watches. The campaign included a TV commercial specifically designed to engage a younger audience, helping to refresh the brand’s appeal.
Creative Leadership
As Art Director, I guided the TV commercial’s development from storyboarding through filming and post-production, working closely with the production company to ensure a compelling visual narrative aligned with brand values.
As Art Director, I guided the TV commercial’s development from storyboarding through filming and post-production, working closely with the production company to ensure a compelling visual narrative aligned with brand values.
Omni-Channel Impact
This TV campaign was a central element of a wider omni-channel strategy spanning digital, social, out-of-home (OOH), and in-store platforms. Together, these efforts delivered a significant uplift in sales throughout the gifting season, reinforcing Accurist’s position in the market.
This TV campaign was a central element of a wider omni-channel strategy spanning digital, social, out-of-home (OOH), and in-store platforms. Together, these efforts delivered a significant uplift in sales throughout the gifting season, reinforcing Accurist’s position in the market.
Highlights:
• Led creative direction for a multi-channel Q4 campaign targeting a younger audience
• Directed TV commercial production from concept to post-production
• Integrated OOH alongside digital, social, and in-store assets for a cohesive brand presence
• Achieved substantial sales growth during peak gifting period
• Led creative direction for a multi-channel Q4 campaign targeting a younger audience
• Directed TV commercial production from concept to post-production
• Integrated OOH alongside digital, social, and in-store assets for a cohesive brand presence
• Achieved substantial sales growth during peak gifting period
Accurist watches 360 degree campaign included OOH advertising
