To boost brand awareness and drive sales during the crucial Q4 gifting period, I was responsible for delivering a comprehensive 360 campaign, which included a TV commercial designed to engage a younger audience. As Art Director, I worked closely with the production company throughout the storyboarding, filming, and post-production stages.
This TV campaign was part of a broader omni-channel strategy that spanned various platforms. Collectively, these efforts resulted in a substantial increase in sales, particularly during the gifting season.
Accurist watches 360 degree campaign included OOH advertising
