I’m a versatile and accomplished creative professional with extensive experience in graphic design, web design, social media, photography, video, art direction, and leadership. Having held senior roles such as Creative Director and Head of Creative, I’ve led teams and collaborated with global brands to produce impactful content that engages target audiences and delivers measurable results.
My creative expertise is complemented by a solid understanding of marketing strategy, enhanced through an Advanced Marketing course with the Chartered Institute of Marketing. This enables me to effectively align creative concepts with business goals and market trends.
As Creative Director for a leading omni-channel retailer, I led the creative vision across e-commerce, social media, online advertising, and in-store communications. I’ve worked with prestigious brands such as Swatch, Garmin, and Tissot, helping the company win the ‘Retailer of the Year’ award while boosting engagement and driving significant revenue growth.
Previously, as Head of Creative at Time Products, I led a talented team to produce content for well-known brands like Sekonda and Accurist. My work included successful TV advertising campaigns and innovative 360° travel retail marketing solutions, collaborating with retailers such as John Lewis, Argos, Jet2.com, and Virgin Atlantic.
My leadership style centres on mentoring and empowering teams, nurturing a culture of innovation, and ensuring that every member is motivated and valued. This approach has enabled me to build strong, collaborative relationships with both my team and key stakeholders.
I’m genuinely passionate about what I do, thriving in both established global brands and dynamic, smaller enterprises. My aim is always to deliver outstanding results and create visually compelling campaigns that engage audiences and drive business success.